Data that proves why workflows matter


Hey Reader,

As you know, I love data. And this year’s State of Business Podcasting Report from One Stone Creative makes one thing clear. The shows at the top stay consistent because their workflow actually works.

A few numbers that stood out to us:

43% release weekly.
You cannot stay on a weekly schedule without a solid production flow behind it.

95% are active on Instagram, 89% on LinkedIn, and 76% on TikTok. That much repurposing only happens when your assets and posting steps are organized.

34% create unique episode artwork.
Weekly art takes planning and clear handoffs.

58% run sponsorships.
Sponsors add deadlines and deliverables. Strong workflows keep it all on track.

As a community supporter of the report, we wanted to share it with you. The data matches what we see every day inside Northflow. When your workflow is clear, everything else becomes easier.

If you want to dig into all the insights, you can read the full report here:
👉 www.OneStoneCreative.net/Report


Hope you enjoy the report. Let me know what you think.

Taly
Co-founder | Northflow

P.S - Join us & other creators on Discord! --> Join our Northflow Community

Northflow HQ, Dallas, TX 75234
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